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Addmaster Presented with Queen's Award for Enterprise
26 Sep 2011 - Addmaster MD Paul Morris was the proud recipient of the Queens Award for Enterprise for 2011 at a special...
Brand Protection
Since 1982 the global trade in counterfeit/pirated goods rose from £3.4 billion to £370 billion annually. Forgers and counterfeiters are developing more and more sophisticated and intelligent ways to circumvent your brand security every year.Verimaster works to reduce brand image theft and counterfeit technologies through customer specific programs that enable the customer to authenticate a genuine or fake branded product at the touch of a button.
The Verimaster additive has been developed and put to use in many of today's world leading companies, and our range of expertise crosses over into many diverse industries.
You can choose Verimaster with complete confidence that it does not alter your branded products in any way, visually or performance wise. Also the specialist additives will adhere permanently to your end application leaving your brand integrity secure and lasting past the lifespan of the product.
Verimaster is there for every step of your brand security needs, from research to development and implementation with ongoing technical support. From day one you will have complete confidence in your products authenticity.
Proving your products authenticity and quality is critical to your brands image, stability and profitability. Technology is a critical component of brand protection and during the last 10 years, Verimaster has worked closely with brand owners to incorporate our brand security technology directly into their products, packaging or labels.
Verimaster's additive technologies can be embedded in or printed on practically any substrate. We have developed anti-counterfeiting applications in plastic, paper, inks, paints, adhesives, coatings and textiles.
Plastics (Polymer)
The polymer is perhaps one of the most beneficial materials modern chemistry has provided us with. Most consumer goods found in stores today are made from or contain plastic. Verimaster's security additives can be infused into the polymer , at point of manufacture and can be identified even at very low dosage levels, making the product itself the brand protection tool.Verimaster security technology is the most affordable method of securing polymer based products and can be combined easily with the material without the risk of changing any of its properties.
Textiles
Financial losses due to counterfeit goods within the textile and apparel sector are estimated at £90 billion (Industry Trade Association figures / DataMonitor / EuroMonitor). The Verimaster security system takes a multi-layered approach, providing infinite combinations of overt and covert security features. It supports the speedy verification of suspect goods and provides robust evidence to authenticate items as genuine or fake.Verimaster can work with you to design brand protection into the very essence of your product - to ensure brand protection becomes an integral part of your products manufacture, function or decoration.
